Happy Hobby Hour Junior (HHHJ)
Winner Pine Rivers Small Business Awards2024-Social Enterprise!
A Deals Colony Initiative: Digital Wellbeing Programs for Gen Z & Alpha (18-/18+)
Nurturing Confident, Responsible, Digitally Smart Young Innovators!
Our Why
In a hyper-digital world, children are more connected—but less equipped. Passive scrolling is costing them sleep, wellbeing, and self-worth. We flip the script. At HHHJ, we fuel a movement where creativity, community, and capability converge—giving young people the tools to swap screen time for skill time. Through hands-on, goal-driven programs aligned with the Global Goals, we unlock purpose, spark innovation, and boost confidence. Because when kids build skills—not just feeds—they don’t just keep up with the world. They shape it.
Our Mission
Empowering youth to turn screen time into skill time—driving the Global Goals through hands-on learning, entrepreneurship, and wellbeing. Inspired by children, created for children—our digital content aims to reach over 50 million young minds worldwide.
Share Your Digital Detox Ideas
Project Goal: Inspire healthier habits, partner with five schools, and make a positive environmental impact. For every idea we receive, we’ll plant a tree!
Free Entry | Free HHHJ Membership | Win a Camp
How would you spend a few hours each day without screens? The HHHJ BBUST (Bye - Bye - Unneeded - Screen - Time) Idea Challenge invites school students worldwide to join a creative challenge and share their ideas for reducing unnecessary screen time in a fun and inspiring way.
Meet The HHHJ Young Team
Happy Hobby Hour Jr. is about helping kids minimize their screentime while having fun, learning new things and socialising with kids of their own age. I personally like HHHJ because it’s fun, I learn new things and I have gotten more friends by socialising with kids of my own age when I would normally be stuck on a screen. I got benefited by HHHJ by becoming screen smart (along with being smarter in general) getting more friends, doing more active play and I also get more family time.
My goals are to get neater handwriting, inspiring 500 kids and talking to the PM. Thanks for listening to my opinion of what HHHJ can help me with and how it is already benefiting me.
Ruhaan K, Grade 5, Australia
The Founder HHHJ
Shop to Help: Fundraising for Children
Kids Business Ideas & Blogs
Our Story
#BBUST – BYE BYE UNNEEDED SCREEN TIME! The Journey of HHHJ: From Passion Project to Social Enterprise Born from a mum-and-son duo’s lockdown project, Happy Hobby Hour Junior (HHHJ) began with 10-year-old Ruhaan K’s quest to curb screen addiction in his circle. Now, it’s a thriving social enterprise turning passive tech use into active purpose for youth worldwide. HHHJ’s Personal Interest Driven & Goals-Based approach helps school-age children build confidence, leadership, and digital wellbeing. The program—originally called Screen Time Management—blends education, community, and creativity to foster future-ready mindsets. STAGE 1: Trial & Validate (Under 18) We ran a 5-month pilot to explore how screen time could become skill time. STAGE 2: Launch & Learn (Under 18) HHHJ officially launched, inspiring 500+ youth, connecting with 50+ businesses, raising $5K for sick kids, and building a community of 300+ members. STAGE 3: Collaborate & Pilot (Age 18+) In response to rising interest from older students, HHHJ teamed up with Deals Colony to deliver passion-driven pathways and real-world experience for migrant youth. This included internships, community projects, and inclusive entrepreneurship opportunities. STAGE 4: Grow & Scale (Age 18-/18+) HHHJ is now a registered social enterprise, proudly awarded in 2024. Our goal by 2032: reach over 50 million youth with digital wellbeing and global learning programs. We offer monthly meetups, life skills camps, media engagement, and cross-cultural collaboration. Whether you're a student or educator, join us in saying: #BBUST – Bye Bye Unneeded Screen Time! Hello Skill Time!