Our Story

Founded by Monika K | From One Idea to a Movement

Deals Colony: From Passion to Scalable Impact

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🌱 It All Started With a Question

Deals Colony was born in May 2014, sparked by a simple but powerful idea: “What if we could earn doing what we love, from anywhere, while still living the life we want?”

With no formal business background but unlimited curiosity, our founder Monika K began experimenting with creative ways to turn everyday skills, surplus resources, and spare time into meaningful income and impact. What started as a playful passion project soon evolved into a purpose-led platform.

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🛠️ Starting Small, Growing with Purpose

Our first initiative — a one-day school fundraiser store in Brisbane — became the stepping stone to a growing portfolio of projects. Each project has been shaped by Monika’s lived experience as a woman, migrant, mother, professional, stay-at-home wife, and values-based leader — a creative thinker, resilient trailblazer, and purpose-driven initiator who turns ideas into action.

We began by selling interesting retail and wholesale items, repurposing surplus into value and joy. From there, we launched hobby-led workshops focused on learning, skill development, and inclusiveness — bringing people together for fun, creativity, and confidence-building.

Every six months, we’ve committed to launching something new — using existing resources in fresh ways and gradually building new ones. From youth-led initiatives to digital mentoring, circular retail to creative collaborations, each project is designed to support entrepreneurial pathways, wellbeing, and inclusion.

We’ve partnered with local makers, small businesses, and community groups to create more opportunities — blending ideas with strategy, and fun with purpose. Each launch is a celebration of what’s possible when we stay true to our values, take consistent action, and believe in the power of starting small.

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🌍 Becoming a Social Enterprise

In 2024, Deals Colony became a registered social enterprise — a platform for net-positive growth, Unlocking the Next Economy by transforming everyday skills, creativity, and lived experience into income, wellbeing, and impact.

Through strategic growth and trusted collaborations, we’ve evolved from solo entrepreneurship to co-designing scalable, grant-aligned projects. Our work turns ideas into net-positive outcomes through regenerative, community-led programs that support wellbeing, build skills, promote entrepreneurship and intrapreneurship, and advance the circular economy.

We partner with charities, schools, retirement villages, and local organisations to unlock untapped potential — not just for good, but for growth. Our approach ensures the total social and environmental benefits created exceed the resources used, generating more value than we consume across people, planet, and purpose.

From circular retail to social initiatives, we offer pathways that turn purpose into measurable impact — fostering inclusion, economic development, and confidence.

Our programs regenerate value, reduce waste, and build sustainable futures — one idea, one connection, one story at a time.

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🔄 Our Four Impact Portfolios

We help people unlock meaningful side careers and wellbeing through:

• ♻️ Circular Retail & Upcycling: Turning surplus into stories and marketable creations

• 🌐 Digital Inclusion & Wellbeing: Building confidence and connection from isolation

• 🚀 Youth Innovation: Converting screen time into skill time through hands-on learning

• 💼 Mentorship & Startup Support: Launching flexible, purpose-led ideas with impact

💡 Real Projects, Real Possibilities

Deals Colony has supported over 100+ launches, including:

• Selling on eBay and online marketplaces

• Social media ventures and content creation

• Mentorship, consulting and coaching services

• Community programs and youth-led initiatives

• Online and in-person events and workshops

• Arts, crafts, and creative enterprises

• Ecommerce stores and circular product ideas

• Freelance services in writing, design, tech, and more

We fuel opportunity. We deliver impact.

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🧠 Our Founder’s Expertise

Monika K brings together technical know-how and lived insight to design strategic, impact-driven programs. Her qualifications include:

• ✔️ Bachelor of Technology (Electronics & Instrumentation)

• ✔️ Certificate IV in Entrepreneurship & New Business

• ✔️ Certificate IV in Project Management

• ✔️ ITIL & PRINCE2 Foundation Certifications

• ✔️ Digital Mentor & Workplace Leadership Certifications

• ✔️ Awards in Leadership, Resilience & Workforce Development

These skills help us support councils, social enterprises, and corporate partners with reliable, scalable, and future-ready solutions.

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🌟 Proof That Smart Strategy Works

One of our proudest projects? Happy Hobby Hour Junior (HHHJ) — co-created by Monika and her son to turn screen time into skill time. It started small in their North Brisbane home, grew through Meetups, school holiday camps, and now scales globally — all without paid ads. Just Google “HHHJ” and see how it ranks organically. That’s smart strategy, not big budgets.

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❤️ Ready to Launch Your Passion-Led Life?

If you’ve ever felt afraid to start, judged for dreaming, or unsure how to find time — you’re not alone. Deals Colony is here to help you build a liability-free passion project that fits your lifestyle and reflects your true self.

Rediscover your inner strength. Reclaim your identity. Cultivate a thriving life and side career through proactive wellness and purpose-led action.

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🤝 Let’s Co-Create Something That Lasts

Whether you’re a council, CSR leader, school, or community organisation — we’re ready to collaborate on your next meaningful initiative.

Together, we’ll build something that gives more than it takes — advancing wellbeing, inclusion, and the UN Sustainable Development Goals through circular design and regenerative outcomes.

Join our exclusive wellness programs and start your journey today. Let’s turn your passion into purpose — and your purpose into impact.