🧩 Deals Colony – Capability Statement

​Registered Social Enterprise | ABN: 51483587949 | www.dealscolony.com.au

Based in Moreton Bay Region, QLD | Operating Nationwide, Globally & Online

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💡 WHO WE ARE

Deals Colony is a North Brisbane–based social enterprise, founded in 2014 by Monika K—an experienced IT consultant and certified business strategist. We team up with purpose-driven partners to create sustainable, scalable ventures and grant-ready projects that make a real difference—economically, socially, and environmentally. Using digital tools and our “One Brand, Many Stories” model, we turn ideas into action. Our mission is to bridge the gap between potential and opportunity—supporting ventures that grow confidence, improve mental wellbeing, and strengthen inclusive communities.

 

🚧 The Problem We Solve

Community-led initiatives and purpose-driven groups face barriers like:

• Limited digital access, unclear growth strategies

• Burnout from multiple responsibilities, capacity constraints (time, money, resources)

• Underdeveloped, unscalable business models

These obstacles keep great ideas from creating lasting impact.

We address these gaps through:

• Inclusive mentoring, digital-first tools

• Wellbeing-focused planning, capacity-building

• Co-designed pilot projects, MVP validation, and storytelling—turning early-stage ideas into sustainable, fundable ventures.

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📊 Why This Matters

If changemakers across cultures and generations—who face challenges like limited digital access, burnout from time or resource & limited budget constraints, and unclear growth strategies—gain skills, confidence, and capacity through our support to develop low-waste, purpose-led solutions, they can turn early ideas into fundable, inclusive ventures that support meaningful work and wellbeing.

 

This isn’t just a possibility—it’s a response to real, urgent need: According to the 2021 ABS Census, over 34,800 people in Brisbane, 138,700 in Queensland, and 646,000 nationally were unemployed and actively seeking meaningful work. By 2023, more than 740,000 Australians aged 16–64 were receiving JobSeeker, costing taxpayers $15,749 per person annually (Deloitte, 2023). In Queensland, 1 in 5 people reported a mental or behavioural condition as early as 2017–18 (ABS National Health Survey), highlighting the deep connection between wellbeing and economic participation. These figures reveal more than a challenge—they uncover a powerful innovation pipeline.

Our programs turn this potential into:

Circular, inclusive entrepreneurship

Mental & financial wellbeing

Local economic resilience

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⚙️ How We Work

We embed Theory of Change in every project to ensure clarity, purpose, and measurable impact. ToC maps the journey from intent (your why: ideas and purpose) through action (your how: co-created strategies) to real outcomes (your what: opportunities—short, medium, and long term).

Our Theory of Change:

Inputs → Ideas (Hobbies, Lived Experience & Passions), Trusted Networks, Digital-First Tools

Activities → Collaborative Actions (Pilot Projects, Workshops, Capacity Building programs—Digital & Strategy, Brand Building, Storytelling, Mentoring)

Outputs → Short-Term Outcomes (MVPs, Sustainable Micro-Businesses & Side Hustles, Grant-Ready Projects, Passion-Led Portfolios)

Outcomes → Medium-Term Outcomes (Confidence, Skill-Building, Capacity Building—Digital Readiness, Circular & Barter-Based Exchange)

Impact → Long-Term Outcomes (Purposeful Ventures, Meaningful Work, Mental Wellbeing, Thriving, Inclusive Communities—where no story, skill, or resource is wasted.)

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📈 OUR IMPACT

At Deals Colony, our impact reflects a bold application of Theory of Change—transforming untapped skills into sustainable, purpose-led side ventures.

• 50+ participants engaged in circular, digital-first programs—where no skill, story, or resource goes to waste

• 35+ community projects launched (MVP-validated), supporting wellbeing and inclusion for 200+ people

• 500+ individuals & community organisations supported to build passion-led portfolios/hobby business (excluding youth)

• 40+ tailored youth projects delivered in one year, boosting resilience, participation, and wellbeing for 100+ youth

• 500+ young people engaged through our youth-led initiatives (Happy Hobby Hour Junior)

• Winner - 2024 Pine Rivers Small Business Awards — Youth Program: Happy Hobby Hour Junior

• Finalist — 2024 & 2025 Pine Rivers Small Business Awards

• Founder-led with 20+ years in tech, business strategy & multicultural leadership

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🔹OUR TEAM & CAPABILITY

Flexible Resourcing Model for Scalable, Sustainable Delivery.

At Deals Colony, we operate through a lean, low-waste model that maximises impact without the overhead of traditional staffing. Instead of employment-based structures, we activate a flexible pool of 50+ external collaborators—including students, micro-businesses, professionals, and community members—contributing either through paid opportunities or in-kind time, on a project-by-project basis.

This agile, purpose-led approach enables us to:

✅ Quickly respond to diverse project and funding needs

✅ Reduce waste by allocating only the resources required

✅ Provide skill-building and income-generating opportunities without added bureaucracy

✅ Support inclusive, grassroots innovation and local talent development

Our Featured Collaborators Include:

1. Mitchi Grant – Program coordination

2. Courtney Evans – Event facilitation

3. Rachel Neilsen (Ways of Seeing) – Workshops - Wellbeing education

4. John Wilson – Videography & resume help

5. Fami Nisha (Fanisha Media) – Digital content and engagement

6. Ruhaan Kulshreshtha – Content Writing, Proofreading & Admin Support

7. Nishant Saxena – Tech & app development

This model delivers high-impact outcomes for councils and community partners—while reducing overhead, avoiding employment red tape, and growing a vibrant network of changemakers.

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📌 CORE SERVICES & INITIATIVES

1. Wellbeing-Focused Workshops:

   • 40 sessions/year | 2 hrs | Co-branded | Hybrid/on-site

   • Topics: Digital literacy, business basics, wellbeing-first planning

2. Capacity Building Programs:

   • 40 tailored projects/year | 6-week identity & wellness planning

   • Mentoring | Weekly 2hr sessions with templates/tools

3. Brand Building & Partnership Growth:

   • Personal/org branding program | Mini expos, showcases |

   • Assets: Pitch decks, videos, case studies, & portfolio development

4. Digital & Strategic Support:

   • Low-tech tools for NFPs, Community groups

   • Grant-aligned business plans, partner projects, campaign templates, visibility strategies

5. Youth Innovation & Wellbeing Camps (Olympic-inspired initiative):

   • 3-day STEAM, life skills, & thriving mindset camps | Up to 30 youth/day | Promotes digital wellbeing and screen-smart habits

   • Free access for families in need

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🤝 WHY PARTNER WITH US

• Agile & Scalable: Grant-ready, low-touch delivery—adapts from pilots to full programs across social, economic & wellbeing priorities.

• Cost-Effective Impact: Inclusive, outcomes-driven initiatives with low barriers & high return on community outcomes.

• Strategic Alignment: Backs goals in Education, Wellbeing, Digital Equity, Economic Inclusion & Sustainability.

• Collaborative Networks: We co-design with educators, community leaders, NDIS providers, local/global schools, businesses & tech leaders—ensuring relevance & reach.

• Credible & Purpose-Led: Led by Monika K—20+ years’ business/IT expertise—fusing strategy, lived experience & evidence-based models (Check link).

• Inclusive & Community-Focused: We engage women, youth, migrants & charities to co-create solutions built around local strengths.

• Sustainable & Human-Centred: Our social enterprise model embeds wellbeing & environmental care from concept to delivery.

Our evolution—from a single vision to a registered social enterprise—demonstrates how wellbeing-first entrepreneurship and sustainability can drive long-term community impact. (Check link, how we built our business from a vision to a social enterprise)

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​​​🎯 IDEAL PARTNERS

• Local & State Government | Councils (Youth | Community | Innovation | Economic Development)

• Corporate CSR & ESG Teams

• Community Gropus | Libraries | Schools

• NFPs | Philanthropic Foundations | Volunteer Hub​

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📬 CONTACT

Monika Kulshrestha
Founder | Business & IT Consultant | Growth Strategist | Digital Entrepreneur
📩 support@dealscolony.com.au
🌐 www.dealscolony.com.au

📍 Based in Cashmere, QLD – Available Nationwide & Remotely

 

Documents:

• Public liability & insurance certificates available

• Blue Card, Good Market & Social Enterprise registered

• Our imact summary & website reviews via link

• Our Social Enterprise Charter via link

• Internal Governance & Policy Summary (for Compliance & Operational Transparency) via link

• Google Reviews via link

• Surplus Reinvestment Policy available upon request

• References available upon request

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