Our Purpose Deals Colony exists to address the growing problem of untapped human potential and rising social and emotional disconnection, especially among women, youth, migrants, and underrepresented communities.

In today’s rapidly changing world, many people with valuable lived experience, cultural knowledge, and creative ideas remain excluded from traditional economic pathways. This results in:

• Wasted skills and resource potential

• Emotional disengagement and digital overwhelm

• Reduced participation in wellbeing-focused, community-driven innovation

 

Why We Exist To connect potential with possibilities—by transforming everyday ideas and overlooked talent into scalable, purpose-led community initiatives that people can do in their spare time and within their budget, for personal fulfilment. We do this to:

• Foster mental wellbeing and emotional resilience

• Promote inclusive economic participation

• Reduce skill, story, and material waste through circular innovation and collaboration

 

What Makes Us Different Through our One Brand – Many Stories model, we:

• Empower changemakers to build passion-led, sustainable community projects

• Contribute to resilient, connected communities

• Deliver outcomes aligned with UN Sustainable Development Goal 17 (Partnerships for the Goals)

We use a barter-inspired, circular collaboration model where time, skills, creativity, and lived experience are valued alongside traditional capital. Our circular retail stream funds key tools and micro-enterprise resources, making our model low-cost, accessible, and regenerative.

 

Impact Evidence

• 50+ participants in digital-first, circular programs

• 35+ MVP-validated community projects

• 500+ individuals supported to build passion-led portfolios

• 40+ youth projects supporting 100+ young people

• 500+ youth engaged through Happy Hobby Hour Junior

• Pine Rivers Awards Winner & Finalist (Youth & Social Impact)

 

Conclusion Deals Colony exists to shift systems so no skill, story, or person goes to waste. We transform passion into purpose-led projects through circular retail and inclusive innovation.